Tehnoezh Showroom 2.0 Kharkiv
Type: interior design | Location: Kharkiv, Ukraine
Area: 65 sq.m. | Status: built (2021)
Team: Nikita Feoktistov, Tetiana Feoktistova, Vladyslava Nozdrachova
«Tehnoezh» is one of the largest commecial networks in the field of gadgets and accessories, and Showroom 2.0 is a fundamentally new retail format. We have designed the interior of the space, in which the client is very comfortable and has fun.
First of all, we were inspired by the lifestyle of the Tehnoezh team: love for travel, quality music and bright moments of life! In the showroom you can find not only the coolest and new gadgets, but also a bunch of vinyl records, which were carefully selected in Kultura Zvuka.
The interior of Showroom 2.0 turned out to be quite unusual for retail, and more like a city cafe or lobby of a fashion hostel in the center of Europe. But this is what we wanted to achieve: to break the stereotype and open something new for this segment of business together with Tehnoezh.